Since 1929, Wisconsin Automobile & Truck Dealers Association has been dedicated to serving the car and truck dealers' needs in Wisconsin. WATDA has over 700 dealers united through membership and a collective voice, so that members are able to accomplish a goal that would be impossible or too difficult to achieve alone. Full membership is offered to all franchised & independent car, truck, motorcycle and motor home dealers. We always have room for more!

Member Benefits

• ​    Provides dealers a forum to solve dealer problems
•     Coordinates legal actions affecting dealers
•     Presents high quality dealer and employee education programs
•     Provides timely bulletins on legal, legislative and service issues
•     Represents the dealers before state agencies and the legislature
•     Develops and sells legally correct forms for dealer use specific to Wisconsin
•     Listens to dealer concerns, ideas and provides counsel as  appropriate
•     Fights for franchise rights and equity

​WATDA offers a variety of additional services to assist dealerships. 

Endorsed Services

WATDA's Endorsed Services program presents dealers with a selection of qualified suppliers, saving the dealer research time and money.

Forms & Products

​WATDA can provide dealers with all of the necessary forms required for selling vehicle in Wisconsin. These forms are compliant with Wisconsin law.

Bonds

​WATDA offers reasonably priced bonds to those qualified dealers renewing their dealer license through the Department of Motor Vehicles.