Since 1929, Wisconsin Automobile & Truck Dealers Association has been dedicated to serving the car and truck dealers' needs in Wisconsin. WATDA has over 700 dealers united through membership and a collective voice, so that members are able to accomplish a goal that would be impossible or too difficult to achieve alone. Full membership is offered to all franchised & independent car, truck, motorcycle and motor home dealers. We always have room for more!

Member Benefits

• Provides dealers with a forum to discuss challenges and share solutions
• Coordinates legal action on issues affecting Wisconsin dealers
• Delivers high-quality education programs for dealers and their employees
• Provides timely updates on legal, legislative, and industry developments
• Represents dealers before state agencies and the Wisconsin Legislature
• Develops and offers Wisconsin-specific, legally compliant dealership forms
• Listens to dealer concerns, offers guidance, and provides practical counsel
• Advocates for franchise rights and fair treatment for dealers

​WATDA offers a variety of additional services to assist dealerships. 

Endorsed Services

WATDA's Endorsed Services program presents dealers with a selection of qualified suppliers, saving the dealer research time and money.

Forms & Products

​WATDA can provide dealers with all of the necessary forms required for selling vehicle in Wisconsin. These forms are compliant with Wisconsin law.

Bonds

​WATDA offers reasonably priced bonds to those qualified dealers renewing their dealer license through the Department of Motor Vehicles.