Supply & Demand Report
The statewide technician talent shortage is real. Wisconsin dealerships, like dealerships across the United States, are facing historic technician shortages in automotive, collision, and diesel positions. Fewer students are pursuing a technician career, and dealerships are reporting increasingly shallow application pools for most positions
In this report, you will find data and trends for the industry specific to Wisconsin. The data comes from several sources. Analysis of this data can enhance our understanding of the current dilemma but will also shed light on potential demands in the near and distant future.
On the Cover: Standing in front of her Ford Excursion is Bethany.
She is a WATDA Foundation scholarship recipient, technical college graduate,
and is proudly employed at a Wisconsin dealership.
Philanthropic and Career Support