Wisconsin Automobile and Truck Dealers Association

Since 1929, Wisconsin Automobile & Truck Dealers Association has been dedicated to serving the car and truck
dealers' needs in Wisconsin. WATDA has over 700 dealers united through membership and a collective voice,
so that members are able to accomplish a goal that would be impossible or too difficult to achieve alone.

* Information Safeguard Rule Enhancements Video Link

WATDA Foundation: Driving Workforce Development

The WATDA Foundation is dedicated to supporting educational initiatives that ensure Wisconsin has a highly skilled transportation workforce. Through scholarships, accreditation support, and professional development for educators, the Foundation helps strengthen the industry. Funded by dealer contributions and corporate partners, it serves as a philanthropic avenue for dealerships to invest in the future of transportation.
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WATDA Member Spotlight

This publication showcases some of the good things that dealerships and their employees do in their communities. Wisconsin dealerships and their employees throughout the state not only serve their customer’s motor vehicle needs, but also make a concerted effort to help others in need.

2025 WATDA Events & Seminars

Dealer Point Magazine

To view a copy of WATDA Dealer Point magazine, log in to your member portal and look under the Member Information tab.

"Dedicated to advancing the common good of its members, consumers and communities by promoting professionalism and prosperity through education, advocacy, information and service."