Since 1929, Wisconsin Automobile & Truck Dealers Association has been dedicated to serving the car and truck
dealers' needs in Wisconsin. WATDA has over 700 dealers united through membership and a collective voice,
so that members are able to accomplish a goal that would be impossible or too difficult to achieve alone.

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Dealer Resources

Forms & Products

Events & Seminars

* Information Safeguard Rule Enhancements Video Link

​WATDA Foundation:
​Driving Workforce Development

​The WATDA Foundation is dedicated to supporting educational initiatives that ensure Wisconsin has a highly skilled transportation workforce. Through scholarships, accreditation support, and professional development for educators, the Foundation helps strengthen the industry. Funded by dealer contributions and corporate partners, it serves as a philanthropic avenue for dealerships to invest in the future of transportation.
Learn more

WATDA Member Spotlight

This publication showcases some of the good things that dealerships and their employees do in their communities. Wisconsin dealerships and their employees throughout the state not only serve their customer’s motor vehicle needs, but also make a concerted effort to help others in need.

Driving Wisconsin's Economy
Annual Contribution of Wisconsin's New Car Dealers

All dealerships

$19.9B
Total Sales

Includes income taxes paid for direct, indirect and induced jobs

$1.5B
Payroll

$998M
State Sales Tax Paid

Dealer Point Magazine

A quarterly publication for WATDA members

Dealer Point highlights the people, milestones, and news shaping Wisconsin’s franchised and used vehicle dealerships. Published quarterly and free to WATDA members, it features industry updates, sales reports, legal and government news, and stories from around the state.

​Regular features include updates from NADA, AIADA, ATD, NIADA, plus highlights like Center Stage, WISCO, and more.

​To view a copy of WATDA Dealer Point magazine, log in to your member portal and look under the Member Information tab.

"Dedicated to advancing the common good of its members, consumers and communities by promoting professionalism and prosperity through education, advocacy, information and service."

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