• IMPLEMENTED FIRST FRANCHISE LAW IN THE NATION to protect dealers from unfair termination and coercion by manufacturers.
  
• GAINED REMOVAL OF THE PERSONAL PROPERTY TAX on cars and trucks.  Includes dealer inventory.
• OBTAINED PRICE PROTECTION on inventory and sold orders.  FirstStateLaw.
• Preserved use of FLAT RATE pricing/system.  Attorney General tried to ban use, assert antitrust claim.
• GAINED EQUALITY BY MAKING ALL REPAIR SHOPS, not just dealers, subject to regulation.  Circuit Court blocked attempt to discriminate against dealers.
• Secured changes in state’s VENTILATION CODE to save heat.
• Saved OVERTIME EXEMPTIONS for salespersons, parts-persons, and technicians…three times.  Federal and State.
• GAINED SUNDAY CLOSING LAW.
• Preserved credit life COMMISSIONS…twice.
• Initiated improvements in FEDERAL ODOMETER LAW, through NADA.
• ENSURED SURVIVOR RIGHTS franchise law passed.  First in Nation.  Manufacturers started to change successor language in franchises.
• PASSED RELEVANT MARKET AREA law to protect rights of existing dealers from unfair and harmful appointments of additional dealerships for the same-make vehicle.
• STRENGTHENED STATUTORY PENALTIES by providing treble damages in franchise cases.
• Exposed manufacturer abuses of TRANSPORTATION CHARGES DURING wage-price freeze in the ‘70’s.
• Gained right for dealers to have a SERVICES FEE.
• Protected dealer RIGHT TO CHOOSE voluntary arbitration.
• Got TRADE-IN CREDIT for sales tax computation.
• Stopped attempt by DOT to permit VAN CONVERTERS to franchise and directly sell new vans.
• CONVINCED WISCONSIN SUPREME COURT TO ADOPT RULE ALLOWING ASSOCIATIONS TO SUBMIT AMICUS BRIEFS on why court should accept jurisdiction of a case.
• Prevented Credit Unions form Selling Cars & Trucks (Upholding Existing Law)
• 2011 Passed warranty reimbursement law that allows dealers to receive full retail compensation for warranty repairs.
• 2015 Passed a bill that eliminated the inclusion of Federal Excise Tax in the Wisconsin sales tax calculation on heavy duty Trucks.
• 2016 Outstanding Achievement Award for NADA Membership Promotion
• 2019 Passed law prohibiting manufacturers from assessing surcharges and taking other adverse actions against dealers who exercise right afforded them under the Wisconsin Motor Vehicle Franchise Law.

Bigger Achievements

• REMOVED $25 cap for finance reserve payable to dealers.
  
• Gained right of dealers to SELL THEIR DEALERSHIP to qualified buyers of their choosing.  First in Nation.
• Gained the right for dealers to CHANGE THE EXECUTIVE MANAGEMENT of their dealership.  First in Nation.
• Gained LEMON LAW that protects dealers
• Assured in law that MANUFACTURERS MAY NOT OWN, OPERATE, OR CONTROL A DEALERSHIP in Wisconsin, to assure fair competition.
• Assured in law that manufacturers will not compete with their dealers in WARRANTY REPAIR.

Service "Firsts"

• First Dealer Reference Manual, first on CD, first on Internet
  
• First state dealer association with Education Department
• First dealer association to develop formal policy and procedures for endorsements
• First dealer association to have full time professional executive for its Foundation
• First dealer association to grant 100 scholarships per year for technician development

First Big Events

• Created Insurance Trust for group health insurance for dealers and employees.(1947)
  
• Created partnership with “fledgling” WISCO (1973)
• Created CARPAC for state elections support (1976)
• Created a council for heavy truck dealers. (1978)
• Created a legal department (1979)
• Created a council for used vehicle dealers (1980)
• Joined with Bart Starr and the Gillespie’s to give Rawhide a chance to expand with vehicle donation program. (1983)
• First Dealer Point quarterly newspaper for “soft news.”  (1985)
• Made commitment to RAWHIDE new children’s home (1989)
• Created the Foundation of WATDA for philanthropy “good works” (1992)
• Created Health Insurance Corporation (2001)
• Created a Bankruptcy Manual for Dealer Members (2006)
• Created a Dealer Viability Manual for Dealer Members (2007)
• Began offering a free online course to assist in preparation for the Motor Vehicle Salesperson License Exam (2008)