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Contact WATDA:

Wisconsin Automobile & Truck Dealers Association
150 E. Gilman Suite A
P.O. Box 5345
Madison WI, 53705
(608) 251-5577
fax: (608) 251-4379

We welcome your feedback. Please send comments, questions or suggestions to
watda-info@watda.org

If you have any questions, please call the WATDA Answer Place Team at (608) 251-5577.

Chris Snyder,
csnyder@watda.org
Legal Counsel & Lobbyist

Mary Ann Gerrard,
mgerrard@watda.org
Legal Counsel & Lobbyist

Sue Miller,
suemiller@watda.org
VP Knowledge Development & Delivery

Introducing iCarsAndTrucks.com

Wisconsin.iCarsandTrucks.com
Where Dealers are a Partner not a Customer in the Largest New Car Franchise Dealer Marketplace in Their State

The Wisconsin.iCarsandTrucks.com program helps member-dealers receive the highest quality Internet leads at the lowest possible cost. 
The primary service is Search Engine Optimization (SEO) of the individual cars in member dealer’s inventory.  This program helps dealer’s vehicle inventory to appear higher up on “organic” or “FREE” search engine results on Google, Yahoo and MSN.

The iCarsandTrucks program focuses primarily on how used cars are searched for and purchased by the largest segment of active buyers in the market.  Optimizing for search engines the cars on your lot, regardless of their brand.  This does not compete with other SEO programs offered by media companies or web hosting companies where a dealer’s brand is the focus of their optimization.  Informed consumers have found that they can use Search Engines to find specifically what they want.  At this point in the buying process, the consumer knows exactly what they want and is ready to buy.  Our system brings your vehicle together with those potential buyers in the most cost effective way available today.

Wisconsin.iCarsandTrucks.com is a stand-alone web site where member-dealers, as part of their association, control prices, features and who can list cars on the site.  This is your Association helping members to create the largest marketplace of New Car Franchise Dealer inventory anywhere in the state.  Adding your vehicle inventory to your Association’s Wisconsin.iCarsandTrucks.com site increases your visibility to the consumer.

Further, every individual car will have a link to the dealer’s Web site increasing your own site’s Search Engine rank.

By bringing together the member dealers in your market, your Association’s site will have the most cars and most dealers for your state.  If 100% of an Association’s members sign up for this service then Wisconsin.iCarsandTrucks.com will have more inventory than competing media companies like your local newspaper, TV or radio as well as sites for Auto Trader, Cars.com or Vehix.  This is important, as it will help drive inventory in the Wisconsin.iCarsandTrucks.com site higher in search results and provide the leverage dealers have been looking for to contain their costs and control their future on the Internet.  Eventually, your Association’s Wisconsin.iCarsandTrucks.com site will be the most important vehicle Web site in your state.

According to Capgemini’s Cars Online survey, 78% of web users rely on their Search Engines when looking to purchase a car – Can they find your listings?

Sign up today at: Wisconsin.iCarsandTrucks.com/signup

© iCarsandTrucks and corresponding sub-domains are the property of Offers Network, Inc.

© 2008 Wisconsin Automobile & Truck Dealers Association The contents of this site, in its entirety, are the property of Wisconsin Automobile & Truck Dealers Association (WATDA). Content may not be reproduced or distributed in quantities of over ten (10) copies without the express, written permission of WATDA.